Friday, February 26, 2010

Injecting Positivity Into My iTunes

Honestly, StarWorld commercials are awesome. Unlike all the other times I've used that oft-overused word, this time it comes at a more than appropriate time. If you like music and TV and preeeeety colours, you're just gonna be blown away.

This is all, of course, a lot more relatable if you like me:

a) Live in M'sia
b) Subscribe to Astro
and
c) Have too much life left to spend and thus spends it on watching the same ad 10 times

Maybe not so much the last one. Anyway, I think I've cracked the rough formula of those brilliant SW commercials.

Gorgeous, cheerful song + scenes of TV series shown on SW interspersing at times in the lyrics that fit each other perfectly + outstanding editing skillz = 1 A-may-zing, Sock-Blowing Starworld Commercial.

It's funny though. I get that usually coms like these are supposed to make people want to subscribe and tune into the channel, but I almost always see these ads on the channel that it advertises. Is that the smell of redundancy I sniff?

Still, I'm not complaining much. It's about time some decent-quality ads hit our screens, and since Yasmin Ahmad passed on, the void for such ads has grown even larger. I only wish I wasn't the only person I know who's blogging about them.

Believe it or not, me waxing lyrical about 'em oh-so-wonderful commercials isn't the main point of this post. Rather, a song that was used as a theme to a recent commercial is.

And it's 70% of the reason why the recent commercial is SO jaw-dropping. Or maybe my passion for the arts has just tripled and I now feel greatness deeper than ever in my veins. Yes, I'm creepy I know. Here's the song:



The instrumental (is that what you call it?) at the beginning is what slaughtered it. I wish I could have found the advertisement it appeared in originally, because that's where you can feel the full impact of the song. Oh, and the lyrics are one-of-a-kind as well. I feel like I detected some hint of sarcasm in the song, but I would rather just not go too deeply into that and focus on the fact that it is what the title says it is.

You say what you want to say
your diamonds are drops of rain
your smile is your credit card
and your currency is your love

And the morning is for you
and the air is free
and the birds sing for you
and your positivity

Watch out

So you play where you want to play
on the main streets where the creeps all pray
and you can feel like you're in dynasty
and you can be what you want to be

And the morning is for you
and the air is free
and the birds sing for you
and your positivity

And the car crash for you
and the sunshine is free
and the sirens call you

Yes the morning is for you
yes the air is free
and yes the world spins for you
and your positivity

Positivity


1 cheers for daydreams:

Amanda Vi Britannia said...

Sigh, I wish I was home to watch more Star World :( I haven't been watching it and so, I don't realize how much the ads have changed. =/ Inspiration for us when one of us major in Advertising in the future, I guess? :D

I detected typo in "Your smile is YOUR credit card." :)

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